Industry
Marketing for ecommerce & online retail
Azteca Media markets online stores and direct-to-consumer brands across the United States. Ecommerce is the one sector where every claim gets settled by data: the checkout either converts or it does not. The work centres on category and product pages that rank, Shopping campaigns fed by a clean product feed, and a checkout instrumented all the way to the payment step — because that is where most of the loss actually happens.
70%
Carts abandoned before purchase, across the industry
5
Checkout events instrumented, view_item through purchase
1
Product feed, made accurate before any budget goes live
The hard part
What actually makes this sector difficult
The money leaks after the product page
Most stores spend everything getting a visitor to a product and nothing on the three screens after it. Roughly seven in ten carts are abandoned, and a large share of that happens at the payment step.
The product feed is the campaign
Shopping and Performance Max are driven by the feed, not by ad copy. Wrong titles, missing GTINs and stale availability quietly cap what a campaign can spend and what it can win.
Category pages rank, product pages convert
Search visibility is won on category and comparison pages; the sale is won on the product page. Stores that optimize only one of the two are working with half a shop.
Payment is a conversion decision, not plumbing
Which methods you accept, whether the card form is embedded or redirects away, and what happens when a card declines all move revenue — and none of it is usually measured.
Our approach
What we do about it
-
Fix the feed before spending
Titles, attributes, GTINs, pricing and availability accurate and syncing before a single dollar goes into Shopping.
-
Category architecture built to rank
A page for each way people actually search — by type, by use, by price band — rather than a catalogue that mirrors your warehouse.
-
Instrument the whole funnel
GA4 ecommerce events end to end: view_item, add_to_cart, begin_checkout, add_payment_info, purchase. Without the payment step tracked you cannot see where you are losing people.
-
Treat the checkout as a test surface
Payment method mix, embedded versus redirect, wallet options and decline handling — changed one at a time and measured against completed orders.
Services involved
The channels this usually runs on
Google Ads & Paid Search
Demand that already exists, captured today
Azteca Media is a verified Google Partner that builds and manages Google Ads campaigns for businesses across the United States. We handle search, Performance Max, display and YouTube — with conversion tracking configured before a single dollar is spent, so you can tell which clicks became customers..
Service detailsWeb Design & Development
A site that loads fast and earns its keep
Azteca Media designs and builds websites for businesses that need the site to generate enquiries, not just exist. Every build ships with structured data, correct heading hierarchy, optimized images and Core Web Vitals in the green.
Service detailsCustom Systems & Integrations
The parts an off-the-shelf site cannot do
Azteca Media builds the software layer around a website: payment gateways, ecommerce checkouts, and custom systems that connect the tools a business already runs. Work covers Stripe, PayPal and digital wallet integration, subscription and recurring billing, booking and quoting systems, and the API work that stops your site, your CRM and your accounting from being three separate versions of the truth.
Service detailsQuestions
Ecommerce & Online Retail marketing questions
Which ecommerce platform do you work with?
Shopify and WooCommerce most often, plus BigCommerce and custom builds. The platform matters far less than two things it cannot fix for you: whether the product feed is accurate, and whether the checkout is instrumented well enough to show where orders are lost. We work with what you already run unless there is a concrete reason to move.
Why is my Shopping campaign barely spending?
Almost always the feed rather than the budget. Disapproved products, missing GTINs or brand fields, prices that disagree with the landing page, and availability that has drifted out of sync will all throttle delivery. The first thing we do on a Shopping account is audit the feed in Merchant Center, because no bid strategy compensates for products that cannot serve.
Do you set up payment gateways?
Yes — Stripe, PayPal, Apple Pay, Google Pay and platform-native options such as Shopify Payments. That work sits under Custom Systems & Integrations, and it covers the parts most stores skip: declined-card handling, refunds, and receipts that actually reach the customer.
How quickly can ecommerce campaigns show results?
Shopping campaigns can produce measurable revenue within weeks when the product feed, pricing and checkout are ready. The first month establishes reliable data; subsequent work improves efficiency by refining the feed, audiences, creative and landing experience.
Next step
Let's talk about your ecommerce & online retail business.
A short discovery call, then a written scope with a fixed price. No retainer pitch, no pressure — and if another approach would serve you better, we will say so.