Proof that a paragraph cannot deliver
Video Marketing & Production
Azteca Media produces and distributes video for businesses that need to show something words cannot carry — a process, a place, a person, a result. Work spans brand films, customer testimonials, short-form vertical content for social, and YouTube advertising creative. Every project is scoped around where the video will actually run, because a testimonial cut for YouTube pre-roll and one cut for a landing page are not the same edit.
2
Revision rounds included as standard
3
Aspect ratios delivered per project
5s
The window a YouTube ad has to earn attention
What you get
Outcomes
- Show your work instead of describing it
- Testimonials that carry more weight than any claim you make about yourself
- Short-form content sized and captioned for each platform
- Creative built for a specific placement, not repurposed and hoped for
Scope
What is included
Every item below is part of the quoted scope. Anything outside it is quoted separately before it starts — never added to an invoice after the fact.
- 01 Pre-production and scripting
- Shot list, script and schedule agreed before anyone shows up with a camera.
- 02 On-location production
- Filming at your site, with lighting and audio handled properly — bad audio kills a video faster than bad footage.
- 03 Editing and colour
- Full post-production with graphics, captions and colour grading consistent with your brand.
- 04 Platform-specific cuts
- Vertical, square and landscape versions with burned-in captions, because most social video is watched on mute.
- 05 YouTube ad creative
- Hook-first edits built for skippable in-stream, where the first five seconds decide everything.
- 06 Distribution plan
- Where each cut runs, in what order, and how performance will be measured.
Process
How the work runs
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Define the job
What does this video have to make someone believe or do? Videos without a single clear job tend to accomplish none.
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Plan the shoot
Script, shot list, locations and schedule. Preparation is what keeps a shoot to one day instead of three.
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Produce
Filming on location with attention to lighting and sound, capturing enough coverage for the cuts planned in step one.
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Edit and deliver
Two rounds of revision included, delivered in every aspect ratio and caption format the distribution plan calls for.
A good fit if
- Your work is visual and hard to convey in text
- You have customers willing to speak on camera
- You are already running paid social or YouTube and need better creative
Probably not for you if
- Businesses wanting a single video with no plan for where it will run. The distribution matters more than the production.
Questions
Video Marketing & Production questions
How much does a marketing video cost?
A single-day shoot producing one primary edit plus platform cuts typically runs $2,500 to $6,000 depending on crew size, locations and animation requirements. Testimonial packages filming several customers in one day are the most cost-efficient format, because the setup cost is shared across every video produced.
How long should a marketing video be?
It depends entirely on placement. YouTube skippable ads should earn attention in the first five seconds and rarely exceed thirty. Social short-form works best between fifteen and forty-five seconds. Website testimonials and explainers can run ninety seconds to two minutes because the viewer arrived already interested. There is no single correct length — only a correct length for a placement.
Do we need a professional crew, or can we film on a phone?
Phone footage is genuinely fine for a lot of social content, and we will say so rather than upsell you. Professional production earns its cost when the video represents your brand at a considered moment — the homepage, a paid campaign, a sales presentation — or when lighting and audio conditions are difficult.
Who owns the footage?
You own the delivered edits and the raw footage. We hand over the source files at project close so you are never dependent on us to make a future change.
Industries where this matters most
Other services
Next step
Ready to talk about video marketing & production?
A short discovery call, then a written scope with a fixed price. No retainer pitch, no pressure — and if another approach would serve you better, we will say so.