Industry
Marketing for healthcare & wellness
Azteca Media markets dental practices, chiropractors, med spas, therapy practices and specialty clinics across the United States. Healthcare marketing runs under real constraints — HIPAA, platform advertising restrictions and review rules — so the work is built around accurate service pages, local search visibility and a booking path that is easy to complete on a phone.
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Dedicated page per procedure or service
100%
Tracking reviewed for PHI exposure before launch
3
Booking frictions removed: insurance, pricing, mobile scheduling
The hard part
What actually makes this sector difficult
Compliance narrows the toolkit
HIPAA limits how patient data can be tracked and what testimonials can say. Standard remarketing setups are frequently non-compliant out of the box.
Trust is the entire decision
Patients choose a provider on credentials, reviews and how the practice presents itself long before price enters the conversation.
Insurance questions block booking
A prospective patient who cannot quickly confirm you accept their plan leaves and calls the next practice on the list.
Search results are heavily regulated
Health topics sit under stricter quality evaluation, which means vague or unattributed medical content actively hurts you.
Our approach
What we do about it
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One page per procedure
Each treatment gets its own page answering what it is, who it suits, what it costs and what recovery looks like — matching how patients actually search.
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Compliant measurement
Analytics and ad tracking configured to avoid transmitting protected health information, verified rather than assumed.
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Insurance and pricing up front
Accepted plans and cost ranges published where patients look for them, which removes the most common reason a booking stalls.
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Credentials made visible
Provider bios, qualifications and affiliations presented clearly — the signals that carry the most weight in health-related evaluation.
Services involved
The channels this usually runs on
Search Engine Optimization
Get found by the people already looking for you
Azteca Media runs technical and local SEO programs for small and mid-sized businesses across the United States. Work covers technical site health, Google Business Profile optimization, location and service page architecture, and content built around the questions your customers actually search.
Service detailsGoogle Ads & Paid Search
Demand that already exists, captured today
Azteca Media is a verified Google Partner that builds and manages Google Ads campaigns for businesses across the United States. We handle search, Performance Max, display and YouTube — with conversion tracking configured before a single dollar is spent, so you can tell which clicks became customers.
Service detailsWeb Design & Development
A site that loads fast and earns its keep
Azteca Media designs and builds websites for businesses that need the site to generate enquiries, not just exist. Every build ships with structured data, correct heading hierarchy, optimized images and Core Web Vitals in the green — the technical groundwork that makes SEO and paid search work afterwards.
Service detailsBranding & Identity
Look like the company you are becoming
Azteca Media builds brand identities for businesses that have outgrown their original look. Work includes logo design, colour and type systems, brand guidelines, and the applied assets you use every day — vehicle wraps, signage, uniforms, proposals, social templates.
Service detailsQuestions
Healthcare & Wellness marketing questions
Can healthcare practices run Google Ads?
Yes, with restrictions. Google limits certain health-related targeting and prohibits remarketing based on sensitive health categories, and any tracking must avoid transmitting protected health information to third parties. Campaigns can be built compliantly, but the default tag setup most agencies deploy is not compliant for a healthcare client and needs deliberate configuration.
Are patient testimonials allowed in healthcare marketing?
It depends on your profession and state. Some medical boards restrict testimonials outright; others permit them with disclaimers and documented consent. HIPAA separately requires written authorization before using any identifiable patient information. We work within whatever your board and legal counsel confirm, and lean on provider credentials and outcome data where testimonials are restricted.
How do patients actually find a new provider?
Most start with a local search for the procedure or specialty plus their location, then compare the top few practices on reviews, credentials, insurance accepted and how easy it is to book. That means your map pack presence, your review profile and your booking flow matter more than almost anything on your homepage.
Should we publish prices?
Publishing ranges rather than exact figures resolves the question most patients are silently asking without committing you to a number. Practices that publish nothing lose prospective patients to those that publish something, because the uncertainty itself is what stops the call.
Next step
Let's talk about your healthcare & wellness business.
A short discovery call, then a written scope with a fixed price. No retainer pitch, no pressure — and if another approach would serve you better, we will say so.