Demand that already exists, captured today
Google Ads & Paid Search
Azteca Media is a verified Google Partner that builds and manages Google Ads campaigns for businesses across the United States. We handle search, Performance Max, display and YouTube — with conversion tracking configured before a single dollar is spent, so you can tell which clicks became customers. Paid search is the fastest route to measurable leads, which makes it the right first move for businesses that cannot wait out an SEO timeline.
8
Google Ads and Analytics certifications
1
Verified listing in the Google Partners directory
100%
Accounts you own — always, including if you leave
What you get
Outcomes
- Leads within days rather than months
- A cost per lead you can actually calculate
- Budget spent on searches with buying intent, not broad-match guesswork
- Full visibility into which keywords produce revenue
Scope
What is included
Every item below is part of the quoted scope. Anything outside it is quoted separately before it starts — never added to an invoice after the fact.
- 01 Conversion tracking setup
- Calls, forms and key actions tracked in Google Ads and GA4 before launch. Without this, everything after it is guessing.
- 02 Account structure and build
- Campaigns organised by intent and geography, with match types and negatives set deliberately rather than left on defaults.
- 03 Ad copy and extensions
- Multiple variants per ad group, sitelinks, callouts and structured snippets — the assets that lift click-through at no extra cost.
- 04 Landing page alignment
- We check that the page a click lands on answers the search that produced it. Mismatch here wastes more budget than bad bidding.
- 05 Negative keyword management
- Ongoing search term review, because the fastest way to improve a paid account is to stop paying for the wrong searches.
- 06 Monthly performance review
- Spend, cost per lead, conversion rate and wasted spend, with the changes made and the reasoning behind them.
Process
How the work runs
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Track first
Conversion tracking, call tracking and GA4 are configured and verified before launch. We do not run traffic into an account we cannot measure.
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Build tight
Campaigns start narrow — highest-intent searches, tightest geography — so early spend produces clean data instead of noise.
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Learn
The first four to six weeks are about finding which searches convert. Expect the account to look different at the end of that period.
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Scale what works
Budget moves toward the campaigns producing leads at an acceptable cost, and away from the ones that do not.
A good fit if
- You need measurable leads in weeks rather than quarters
- You have a monthly media budget of at least $1,000 plus management
- You can respond to leads quickly — paid search rewards fast follow-up
Probably not for you if
- Businesses with no capacity to handle more inbound. Ads will find you customers you cannot serve.
- Anyone wanting an agency to own the ad account. Yours stays yours; that is not negotiable.
Questions
Google Ads & Paid Search questions
What does it mean that Azteca Media is a Google Partner?
Google Partner is a status Google grants agencies that meet requirements for certification, ad spend and client performance. It is verifiable independently — Azteca Media is listed in the official Google Partners directory. It signals that the team holds current Google Ads certifications and manages accounts that meet Google's performance threshold.
Who owns the Google Ads account?
You do. We work inside your account, or create one in your name and grant ourselves access. If you ever stop working with us, the account, its history and its learning stay with you. Agencies that keep the account hostage are counting on you not asking this question.
What is a realistic Google Ads budget to start?
For most local service businesses, $1,000 to $3,000 per month in media spend is enough to generate meaningful data within a month. Below roughly $750 the account gathers data too slowly to optimize well. Management fees are separate and quoted based on account complexity.
How quickly will I see leads from Google Ads?
Campaigns typically deliver their first leads within the first week of launch. The first four to six weeks are a learning period where cost per lead is higher than it will settle at, because the account is still identifying which searches convert. Judge performance on month two and three, not on week one.
Industries where this matters most
Next step
Ready to talk about google ads & paid search?
A short discovery call, then a written scope with a fixed price. No retainer pitch, no pressure — and if another approach would serve you better, we will say so.