Industry
Marketing for restaurants & hospitality
Azteca Media markets restaurants, bars, cafés and food trucks across the United States. The priority is visual — photography, short-form video and an accurate, well-maintained Google Business Profile — because diners decide where to eat from photos, hours and recent reviews long before they open your website. Menu accuracy and correct hours are worth more than any campaign.
1
Production day covering a full month of content
30
Days of content approved in advance
4
Channels kept current: Google, Instagram, Facebook, your site
The hard part
What actually makes this sector difficult
The decision happens on Google and Instagram
Diners check photos, hours, and the most recent reviews. Your website is often the last thing they look at, if they look at all.
Wrong hours cost real covers
An outdated holiday schedule on Google sends people to a competitor and generates a one-star review from someone who never ate your food.
Content demand is relentless
Social rewards frequency, and restaurants need new visual material constantly while running a kitchen at the same time.
Delivery platforms take the relationship
Third-party apps own the customer data and the margin. Building direct ordering and a direct audience is what protects both.
Our approach
What we do about it
-
Profile first, always
Hours, menu, attributes, photos and Q&A kept current on Google — the highest-return work in restaurant marketing and the most commonly neglected.
-
Shoot in batches
One production day yields a month of photography and short-form video, so the kitchen is disrupted once instead of weekly.
-
Publish on a rhythm
A consistent posting cadence across Instagram and Facebook, planned a month ahead and approved before it runs.
-
Own your direct channel
Direct ordering and an email or SMS list, so repeat customers reach you without a platform fee in between.
Services involved
The channels this usually runs on
Social Media Marketing
Consistency, not noise
Azteca Media manages organic and paid social programs on Instagram, Facebook, YouTube and TikTok for businesses across the United States. The work is content production, publishing cadence, community response and paid amplification of whatever performs.
Service detailsVideo Marketing & Production
Proof that a paragraph cannot deliver
Azteca Media produces and distributes video for businesses that need to show something words cannot carry — a process, a place, a person, a result. Work spans brand films, customer testimonials, short-form vertical content for social, and YouTube advertising creative.
Service detailsSearch Engine Optimization
Get found by the people already looking for you
Azteca Media runs technical and local SEO programs for small and mid-sized businesses across the United States. Work covers technical site health, Google Business Profile optimization, location and service page architecture, and content built around the questions your customers actually search.
Service detailsWeb Design & Development
A site that loads fast and earns its keep
Azteca Media designs and builds websites for businesses that need the site to generate enquiries, not just exist. Every build ships with structured data, correct heading hierarchy, optimized images and Core Web Vitals in the green — the technical groundwork that makes SEO and paid search work afterwards.
Service detailsQuestions
Restaurants & Hospitality marketing questions
What matters most for restaurant marketing?
An accurate, actively maintained Google Business Profile — correct hours including holidays, a current menu, recent photos and answered reviews. It is the first and often only thing a hungry person checks. Everything else, including social media and your website, matters less than getting that one surface right.
How often should a restaurant post on social media?
Three to five times a week on Instagram, with a mix of short-form video and photography. Consistency matters more than volume: a steady rhythm sustained for a year outperforms daily posting that burns out after six weeks. Batching production is what makes that rhythm sustainable alongside running a kitchen.
Is it worth having a website when we are on delivery apps?
Yes, for two reasons. Delivery platforms charge 15 to 30 percent per order and keep the customer relationship, so every order you take directly is materially more profitable. And your own site is what search engines and AI assistants read to answer questions about your hours, menu and location — the apps will not do that for you.
How do we handle negative reviews?
Respond publicly, quickly, and without arguing. A calm reply that acknowledges the issue and offers to make it right is read by every future customer who sees that review, and it often matters more to them than the complaint itself. Unanswered negative reviews do far more damage than answered ones.
Next step
Let's talk about your restaurants & hospitality business.
A short discovery call, then a written scope with a fixed price. No retainer pitch, no pressure — and if another approach would serve you better, we will say so.